At this time of year the stores are pushing their sales at us.
Advertising is everywhere. There if a frenzy to buy, buy, buy. Let's
realize that this is nota spiritual way of life. It's not an
appropriate lifestyle for someone who is dedicated to God. The
consumerist madness is a deception. There's no joy or peace attached
to it. It's a shallow illusion.
Look at what society has done to itself in the name of consumerism. A
day of thanks (Thanksgiving) has become the prelude to "Black Friday",
the biggest shopping day of the year. It used to be that Black Friday
did not begin until Friday morning, out of respect for Thanksgiving.
Then the starting gun was moved to midnight, and now it has crept into
Thursday evening. Nothingis sacred.
The Prophet 'Isa ibn Maryam (Jesus the son of Mary), peace be upon
him, has been turned into a marketing strategy. His purported birthday
has become a month of shopping insanity, presided over by a mythical
sub-deity named Santa. People go into debt,they fight over sale goods…
no mention is made of faith.
We Muslims fall prey to the same consumerist lifestyle. Sometimes the
holy month of Ramadan becomes a month of shopping, sleeping and binge
eating, astaghfirullah.
Let us – Christians, Muslims, Jews and all people of God – not
followthis path. Let's hew to a way of sacrifice, zakat
(purification), sadaqah (charity), zuhd (giving up material luxury).
We don't have to be monks, but we must focus on the things that
matter: faith and family.
There are movements thatadvocate a simple living, back-to-nature,
low-impact lifestyle. In Islam this is called zuhd , which could be
translated as detachment or asceticism. Zuhd is a choicethat a person
makes to give up the hunger for material possessions and transgressive
carnal experiences, and live a simple lifestyle dedicated to God.
That's what we need.
The faith in our hearts is more important than the brand name of the
clothes we wear. Where our feet carry us – to someplace good or bad –
is more important than the cost of our shoes. The sincerity in our
hearts is more important than any gift. May Allah help us to see what
is important in life.
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