Advertising is everywhere. There if a frenzy to buy, buy, buy. Let's
realize that this is not a spiritual way of life. It's not an
appropriate lifestylefor someone who is dedicated to God. The
consumerist madness is a deception. There's no joy orpeace attached to
it. It's a shallow illusion.
Look at what society has done to itself in the name of consumerism. A
day of thanks (Thanksgiving) has become the prelude to "Black Friday",
the biggest shopping day of the year. Itused to be that Black Friday
did not begin until Friday morning, out of respect for Thanksgiving.
Then the starting gun was moved to midnight, and now it has crept into
Thursday evening. Nothing is sacred.
The Prophet 'Isa ibn Maryam (Jesus the son of Mary), peace be upon
him, has been turned into a marketing strategy. His purported birthday
has become a month of shopping insanity, presidedover by a mythical
sub-deity named Santa. People go into debt, they fight over sale
goods… no mention is made of faith.
We Muslims fall prey to thesame consumerist lifestyle. Sometimes the
holy monthof Ramadan becomes a month of shopping, sleeping and binge
eating, astaghfirullah.
Let us – Christians, Muslims,Jews and all people of God – not follow
this path. Let'shew to a way of sacrifice, zakat (purification),
sadaqah (charity), zuhd (giving up material luxury).We don't have to
be monks, but we must focus on the things that matter: faith and
family.
There are movements that advocate a simple living, back-to-nature,
low-impactlifestyle. In Islam this is called zuhd , which could be
translated as detachment or asceticism. Zuhd is a choice that a person
makes to give up the hunger for material possessions and transgressive
carnal experiences, and live a simple lifestyle dedicated to God.
That's what we need.
The faith in our hearts is more important than the brand name of the
clothes we wear. Where our feet carry us – to someplace good or bad –
is more important than the cost of our shoes. The sincerity in our
hearts is more important than any gift. May Allah help us to see what
is important in life.
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